Today, industry superannuation fund Mine Wealth + Wellbeing announced it will be changing its name to Mine Super to better reflect its heritage and refreshed purpose and vision. The new name and brand identity builds on the fund’s heritage of having served the mining community for the past 75 years. During this time, the fund has built a strong reputation in the communities it serves and currently manages approximately $11b in funds for its 63,000 members.
According to Mine Super CEO Harry Mitchell, the fund’s evolution will continue to help members achieve exceptional retirement outcomes. “We’ve come a long way since we started serving members over 75 years ago, but one thing’s remained constant – we have, and always will be of the mining community and for the mining community.”
The brand evolution is an important milestone in the execution of Mine Super’s refreshed strategic plan. “Although we’ve changed our name to Mine Super, our core values remain the same: a commitment to the financial future of our members, and a pledge to have their back,” said Harry Mitchell.
As of today, members and employers will see the new name and brand identity reflected in their interactions with Mine Super.
For any media enquiries, please contact Sarah Acocks, Executive Manager Strategic Marketing | firstname.lastname@example.org | 0438 323 400
Mine is a profit to members, public offer fund dedicated to serving the retirement needs of all Australians. It employs over 180 staff and manages approximately $11b in funds for approximately 63,000 members.